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Case Study: Chanel - Leading Fashion Retailer Improves Revenue Forecasting Using Cognos

About Chanel

Chanel is one of the premier fashion brands in the world and a high fashion house that specializes in haute couture and ready-to-wear clothes, luxury goods, and fashion accessories. Chanel has a growing retail presence with over 300 boutique stores and a rapidly expanding online retail business. chanel

Business Needs

As Chanel’s business increased and expanded its boutique store presence, it became imperative to optimize inventory on hand to better meet customer demand. An enhanced retail reporting solution was needed that gave Chanel visibility into the wide array of products available including views down to the SKU level, with year over year comparisons. This was essential for optimizing inventory and better revenue forecasting.

Chanel Case Study - Download PDF

What KPI Delivered

KPI helped address this business need by creating a boutique flash reporting package, converting legacy impromptu reports to Report Studio reports, and creating an optimized Framework Manager Model.

Business Benefits

The new Cognos reporting solution improves Chanel’s ability to identify promotions opportunities, optimize inventory levels and provides an improved revenue forecasting capability to better manage its business.

Tags: Case Study, Cognos, Retail, Chanel



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