PNC Case Study - OBIA Financial Analytics
KPI Partners customized Oracle Business Intelligence Applications to fit the needs of PNC Financial Services
About PNC Financial Services
The PNC Financial Services Group is one of the nation’s largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management.
PNC needed to increase visibility into its sales pipeline for its corporate and institutional bank sales force to improve its effectiveness. Data was spread in multiple systems including legacy mainframe applications. The business intelligence application had to be easy to use and access for sales users.
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