KPI Partners provides tools and a proven methodology to integrate data gathered from campaigns, social media, website traffic, and search engines with other enterprise ERP and CRM systems to provide a complete end-to-end view of marketing effectiveness.

Offerings

Marketing 360° Analytics

Integrate your campaign data from the major digital marketing platforms (Eloqua, Marketo, Pardot, Hubspot and Adobe) with social media metrics, website traffic, search engine data for integrated analytics.

B2C Marketing Analytics

Receive guidance from the world's most elite group of decision support professionals on how to develop key enterprise metrics for measuring efficiency of B2C marketing.

B2B Marketing Analytics

Receive guidance from the world's most elite group of decision support professionals on how to develop key enterprise metrics for measuring efficiency of B2B marketing.

Campaign-to-Cash Analytics

Understand how the dollars you are investing into your campaigns are creating more business. Integrate data across marketing, CRM, and ERP platforms to truly measure campaign-to-cash effectiveness.

Customer 360° Analytics

By leveraging big data technologies, businesses can gain a much more complete understanding of customer behavior. Why do they buy, how they prefer to shop, why they switch, what they’ll buy next, what factors lead them to recommend a company to others? To gain a 360 view of the customer, organizations need to be able to leverage internal and external sources of information, along with strong master data management, to assess customer sentiment.

Loyalty Analytics

KPI helps businesses understand their loyalty program effectiveness in terms of participation, advocacy, and sales to drive revenue growth and brand awareness.

“Today’s marketers are challenged with understanding which campaigns and channels are most effective and most profitable. A 360° analytical view of marketing allows marketers to measure effectiveness in real-time and effectively build awareness for their brand. The end-result is providing qualified leads to their sales team.”

-- Jeremiah Johnson, Sr. Director of Marketing & Business Development, KPI Partners

Next Steps

	Strategy & Roadmap Schedule a discovery session with KPI where we will work with your marketing users to understand the marketing channels, metrics and analytics that are key for your organization.
	Best Practices For Marketing Measurement Team members from KPI will help your staff match your goals against industry best practice measurements for marketing effectiveness. We can provide the guidance organizations need to build decision support systems and architecture capable of automating the measurement of key marketing mix metrics and marketing return-on-investment (ROI) calculations.
	Best Practices for Lead Nurturing Analyze your marketing data to provide best practices for your lead nurturing strategy for your company and your industry. Team members from KPI will help your staff match your existing processes against industry best practices for modern lead nurturing. We can provide the guidance organizations need to build decision support systems and architecture capable of automating the measurement of business development processes.
	Proof-Of-Concept Leverage KPI’s pre-built marketing analytics solution to integrate your multi-channel marketing data with CRM data from systems such as Salesforce.com to provide integrated analytics.
	Implementation & Deployment Following a proven proof-of-concept, implement and extend the key metrics and dashboards that uniquely support your business. Integrate additional data sources into your analytic capabilities to strive towards a complete 360° view of your customers and your marketing effectiveness.
	Analytics as a Service Continue to build upon the investment your organization has made in marketing analytics with ongoing managed services. Extend your capabilities to provide marketing analytics on a subscription basis to your sales, marketing, and finance teams.