On May 29th, KPI Partners partnered with Royal Caribbean Cruise Lines on a customer spotlight webinar that featured a unique business intelligence solution at RCCL. Get access to this recording from our live webcast featuring Ileana Gonzalez and Richard Paley from Royal Caribbean on the challenges they had building an onboard analytics solution for all the ships in their fleet.
Richard and Ileana showed attendees the progression from a proof-of-concept in OBIEE 10g to production dashboards in OBIEE 11g. Royal Caribbean is already experiencing anecdotal return-on-investment (ROI) with their business intelligence solution because they are able to modify onboard marketing activities to specific demographics.
For example, if beverage revenue is lacking on a particular voyage, management can now identify this deficiency quickly and tailor promotions around a particular brand of beer (Molson) that has historically appealed a segment of guests on-board based on their country of origin (Canada).