Business Intelligence Is Being Utilized To Optimize Customer Experience At Royal Caribbean Cruise Lines
SAN JOSE, CA– June 21, 2012 – Technology consultancy KPI Partners partnered with Royal Caribbean Cruise Lines on a customer spotlight webinar that featured a unique business intelligence solution at RCCL. Through the use of state-of-the-art business intelligence technology, Royal Caribbean can bring together various disparate data sources to help optimize the vacation experience for travelers on all of their ships.
Shore-side managers and shipboard users access dashboards on a daily basis to track usage of amenities such as their onboard spas and shore excursions as well as revenue streams for various food and beverage outlets. By profiling near real-time voyage analytics against historical data and dimensions such as age and country of origin, Royal Caribbean can optimize promotions that best appeal to the passengers.
“Spending patterns are very different from one demographic group to another,” says Richard Paley, Royal Caribbean’s Senior Analyst and Lead BI Developer. “To know who you have onboard gives you a tremendous amount of information about how you can market to the people who are on the ship”
A free recording of the customer spotlight can be accessed on the KPI Partners website at: http://www.kpipartners.com/customer-spotlight-royal-caribbean/
Royal Caribbean plans to continue deployment of related business intelligence solutions throughout the company as well as across other brands such as Celebrity Cruises, Pullmantur Cruises, Azamara Cruises, and CDF Croisières de France.
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KPI Partners is the most experienced Oracle Business Intelligence (BI) and Hyperion Enterprise Performance Management (EPM) systems implementation partner. Service offerings include consulting services, training, and exclusive pre-built analytical applications. As an Oracle Partner, the experts at KPI Partners have successfully completed the most complex implementations of Oracle BI and EPM in the world. Along the way, KPI has been honored with the Oracle Titan Award, the Oracle Excellence Award, and the Oracle’s BI Partner of the Year Award. Find them at kpipartners.com.