by Ron Cruz
One of the challenges facing our clients is a disjointed landscape for their customer-facing business intelligence tools. This doesn’t happen in finance as everyone knows where the end product goes (CFO), nor does it happen much in product development. When it comes to customer analytics, many companies struggle with disjointed systems and difficulty getting the data they want. The sentence of, “I think we have that data….somewhere,” is often uttered at companies that have these issues.