One Governed Source for Marketing Performance, Ready for AI

Enterprise Context Engine by KPI Partners, Applied to Marketing

The Enterprise Context Engine by KPI Partners builds the governed context layer that makes analytics and AI answer in your business’s own definitions. Here, our marketing expertise shaped that layer: Signed-off definitions for marketing qualified leads, sales qualified leads, and sourced versus influenced pipeline, held once in Unity Catalog metric views. The full case study shows how 43 KPIs now serve persona dashboards and traceable Databricks Genie and Power BI Copilot answers.