KPI Partners Blog
Social Media Analytics is a new concept within the business intelligence space. Research has identified that mining through social data helps organizations to improve their customer satisfaction and company revenues. One in every four people in the world uses social media for communication, interaction, and maintaining relationships with other people. This valuable information is all passed through internet protocol.
The New York Police Department has developed what they are calling a hi-tech analytical dashboard tool that collects crime and event data around the city. This Domain Awareness System, known as “The Dashboard,” is helping the NYPD combat crime and terror on the streets.
Living in a global, ever-expanding economy means there are more people interacting than every before. Consider retail giant Wal-Mart, for example. The company conducts over a million transactions with customers every hour. That may sound like a feat in and of itself, but the company also keeps records associated with those transactions.
As many are aware, twenty-first century corporations are facing a crisis. Many corporations have been accurately and comprehensively storing data for years. The problem is, they are ill-equipped to do anything with this massive collection of data. Big data is so comprehensive that it has become unwieldy and the average corporation is unable to retrieve or organize this data in any useful way.